How to Create an Inspiring Recruitment Video to Attract Top Talent (2024)

We know the process. Shuffling through unqualified applications from mediocre candidates isn’t just time-consuming and labor-intensive. It can also be disappointing and discouraging.

What’s missing from your recruitment strategy to avoid this disappointment might be the need to incorporate inspiring and captivating employee recruitment videos.

Videos are known to convey a personal and human touch to potential candidates, making it easy for you to connect with and attract the best.

Ready to work smarter and attract your dream candidate? This guide will show you exactly how to create your winning recruitment videos and templates to get you started immediately!

Let’s get started!

Before we dive in, here’s a short selection of 8 easy-to-edit recruitment video templates you can edit, share and download with Visme. View more templates below:

Table Of Content

• What Is a Recruitment Video?
• What Should Be Included in a Recruitment Video?
• 8 Recruitment Video Templates You Can Use

What Is a Recruitment Video?

A recruitment video is a short video that showcases the heart, culture, employees, structure and benefits of working for a company in a bid to attract potential candidates whose values, goals and vision align with that of the company.

A recruitment video conveys much more than the requirements and description of a role as seen on regular boring job boards. Rather, it creates a sense of ownership, belonging and anticipation to be part of the company.

These videos can be versatile, enticing top talents by showing an insight into the culture of the company or focusing on a particular job opening to attract more specific candidates.

Recruitment videos can be shared on job boards, social media and have the potential to meet a larger, more relevant audience. Whichever way it goes, it is the best approach in adding a ‘human factor’ to your company.

Making recruitment videos has never been easier with our ready-made video templates that are easy to edit, save and share, saving you a ton of resources and time. We have a detailed tutorial on how you can make professional videos that drive engagement and visibility for your company.

What Should Be Included in a Recruitment Video?

To make the most out of recruitment videos, proper planning and inclusion of various elements that attract top clients and showcase your company’s best should not be overlooked.

Here are 6 key ingredients that will really make your employee recruiting video stand out.

An Introduction to Your Company

Begin your recruitment video by highlighting your company's values, goals, vision and mission to potential candidates. This helps them to instantly understand the company’s philosophies and how it aligns to their priorities, values and goals.

Key Roles and Leadership

Showcasing key roles and company leadership can give potential candidates a sense of the leadership style and approach, team-building opportunities and philosophy and drive of the company. Hearing firsthand from the CEO, CTO or other executives provides some form of validation for many top talents.

Telling a story through motivated and satisfied employees will also lend authenticity to your company and recruitment video.

This may be particularly relevant if the recruit video is geared towards a specific job opening. Employee testimonials that highlight personal experiences, ambitions, roles and the benefits of working for the company provide candidates with first-hand information from real people and boost your company’s brand.

Company Environment and Facilities

A tour of your company’s offices and facilities can create and establish a vision in the hearts of candidates. Show your future employees where they will spend most of their working hours. This builds a peculiar bond that drives them to want to be a part of that environment.

Company Benefits

What better way to attract high-quality talents than to showcase the unique perks and benefits that your company offers? It could be remote or hybrid options, health and wellness opportunities, competitive retirement plans, flexible vacation policies or professional development opportunities.

Showing these benefits through recruit videos will convince your potential candidates that they will receive exponential value for their work when they join your company.

Frequently Asked Questions

Employee recruiting videos are a great way to answer any frequently asked questions or concerns that your candidate may have when considering applying to your company.

This may include questions on the company’s background, its approach and stance on Diversity, Equity and Inclusion (DEI) or the company’s support for employee development and growth. Answering these questions builds trust and saves time for both your company and your candidates.

A Call to Action

You don’t want to get carried away by showing how fantastic your company is without communicating to your potential candidate the next steps you want them to take. At the end of your recruitment video, include a strong call to action prompting potential candidates to check out your job board, join your network or apply immediately.

Before we share video templates, check out recruitment video examples from top brands to inspire you.

8 Recruitment Video Templates You can Use

Writing a recruitment video script and producing it may seem daunting, especially if it's the first time. We have put together 8 customizable recruitment video templates that will inspire you to create your own video and attract top talents to your company.

Let's take a look at the recruitment video templates.

1. Consultant Recruitment Video Template

This video template shines a spotlight on your company's culture and what it's like to work there.

Suppose you have employees that work remotely or live in various parts of the world. This template will ensure you can capture their key experiences in your employee recruitment video and share them with your potential candidates.

2. Customer Goods Recruitment Template

This template has everything a prospective employee would want to see in a recruitment video, including company's goals and values, a look at the different departments and team members and testimonials from current workers.

It’ll take only a few minutes to customize this template and see changes in real-time using our intuitive video editor.

3. Real Estate Recruitment Video Template

Invite your potential candidates to your company with this warm and vibrant intro template. You can customize the fonts or create your own unique background using our simple drag and drop video background feature.

4. Healthcare Recruitment Video Template

Using this template, you can first give the potential candidate a sneak peek into what makes your company stand out and the experience you create for your clients. Adding employee testimonials also gives this video another notch.

You can take it to the next level by utilizing Visme’s easy-to-use interactivity and animation feature to create a more engaging video and invite your potential candidates to act immediately.

5. Travel Agency Recruitment Video

This template goes over your core values and the best parts of working for your organization from the employees' point of view. The testimonial from satisfied workers elaborates on the perks of working for your company and gives potential employees a sense of what it's like to join your team.

You can also use our extensive library of free high-resolution icons, stock photos and videos to make your recruitment video stand out from the crowd.

6. Marketing Recruitment Video Template

This marketing recruitment video provides an in-depth exploration of the upbeat, collaborative work environment that characterizes life at the company. The video also features extensive testimonials from employees to back up the assertions about the company's laudable work environment.

7. Finance Recruitment Video Template

This engaging quick facts template allows you to assemble inspiring statistics, data and insight into the impressive achievements of your company.

Using Visme’s brand wizard enables you to instantly personalize your video by providing custom brand materials and branded templates. You can also collaborate with team members to ensure a smooth flow once you begin.

8. Internet and Telecom Recruitment Video Template

Let’s say you want to highlight key teams or aspects of your company within a given timeframe. This template provides a personalized touch to your recruitment video, projecting specific information while also showcasing distinct roles and your company's core values.

Creating an attractive recruiting video is the first step in your winning recruitment strategy to attract top talent. But how do you make sure they actually see it?

Here are six ways you can use and share your next recruitment video to get the maximum result.

Embed Your Video on Your Career Page

Official career pages are a valuable resource for job seekers to gather information about an organization. Potential candidates are eager to learn more about your company and the opportunities available to them. And what could be better than a video to convey such information effectively?

Upload a recruitment video to your career page to show candidates what makes you stand out instead of writing endlessly.

Exhibit your gorgeous workspaces, share employee testimonies, discuss the inner workings of the organization and more to attract potential employees.

Here’s a video of how to generate an embed code in Visme.

Attract Top Talents at Job Fairs

At job fairs or open recruitment events, you have a pool of potential candidates who are actively looking for opportunities and are more likely to engage with your offers.

An inspiring recruitment video that showcases your company vision and culture and how it will align with their values, professional and personal goals will help you attract and onboard candidates who know they will be a perfect fit in your company from the start.

Your recruitment video will help you stand out from other companies, create a memorable and exciting experience for your potential candidates and make them choose your company.

Promote Your Recruiting Videos on Job Boards and Portals

If you’re finding it hard to draw your potential candidate to your company’s website, engage them on popular job portals such as Glassdoor, Indeed or LinkedIn. Pairing your video with a stunning job posting is a great way to captivate job seekers and make them interested in your company right away!

Don’t forget to include a link back to your company’s website so potential candidates can learn more about what your company offers and the process involved in applying for that role.

Share on Social Media

You can share your employee recruitment video on your company’s social media platforms like Instagram, TikTok or Facebook to widen the scope of its reach.

You can also upload your video on YouTube to make it more accessible and promote sharing amongst potential candidates. Visme offers an easy share on social feature to get your video in front of your candidates.

Watch the video below to learn how to share your Visme project directly to your social media pages.

Share With Your Newsletter Subscribers

Do you have a growing email list or subscriber count on your company newsletter? The best guess is that these people are somewhat loyal to your company already and will be interested in transitioning into an employee.

Showing your email list how fun, innovative and beneficial it is to work for your company will pique genuine interest and passion, attracting the perfect candidate. If you provide a link, people may check out your YouTube recruitment video or visit your company's careers page to learn more about applying.

Visme provides a seamless analytics tool for each of your Visme projects so you can track how well your videos are performing, if they are reaching the right audience and more!

We also provide an easy-to-use data visualization tool that fits all your data and statistics into pleasing and animated infographics, presentations and documents.

Do you have a loyal following of people who sign up for your newsletter? Include a section for open positions if you have any. Perhaps one of your followers will make a great addition to your team.

Easily Download Your Video in the Right Format.

Avoid the trap of having to convert your videos into multiple formats whenever you want to share them. Visme offers MP4, HTML and GIF download options for a seamless download and sharing experience.

Create a link for your video or embed it on your company website. If you want to save some storage space or would rather not download your video, you can easily publish your link on the web, share it privately with your team or talent community or embed your video directly into your company website.

You can find all these features in Visme’s video making tool. When potential candidates land on the career section of your company website, engage them with your recruitment videos that will keep them thinking of your company until they apply.

Easily Attract & Retain Top Talent with Visme

It is time to put everything you have learned from this guide into practice by creating inspiring and attractive recruitment videos that highlight what makes your company unique to top talents. You can start creating your videos immediately with Visme’s recruitment video templates.

Are you nervous about not having enough experience in design? Don’t worry! We’ve got you.

You don’t need a vast digital background or an extensive skillset to create videos that speak to the needs and interests of your ideal candidate. Visme’s easy drag-and-drop tool and rich design library make it easy for non-designers to create stunning videos in minutes.

You’ll also find professionally designed templates that cater to all your HR communication, visualization and presentation needs. Save time, create videos and other HR materials that your employees love and appreciate and spend more time investing in your company's growth.

Don’t hesitate any further. Make big moves with Visme’s human resources content creation tools and resources.